Private audit for At Your Service Roofing

Clayton, here’s what I found on atyourserviceroofing.com.

Three things stood out — none of them your fault, all of them fixable. The walkthrough above hits the highlights; the playbook below is what I’d actually do about them.

Book a 15-30 min walkthrough Or text me at 217-724-8153
25yr CLCC Roofing in Jacksonville, IL — 145+ reviews, A+ BBB, Owens Corning Preferred, all on this same playbook
Walkthrough video coming soon
A personalized recording will appear here
Personal walkthrough · recorded for Clayton
What I found
Reviewed atyourserviceroofing.com →

Three things slowing atyourserviceroofing.com down right now.

Every claim below was pulled directly from your live site — not assumed. If anything reads wrong, hit reply and I’ll show you exactly where I saw it.

Critical · Costing leads now

You’ve earned 4.9 stars across 160+ reviews — but Google isn’t showing any of it. Your homepage schema is missing aggregateRating, so the SERP shows a plain blue link while competitors with a quarter of your reviews get the gold-star treatment you deserve.

Critical · SEO impact

Your homepage is 4.9 MB and pulls in 149 separate files, including 53 different stylesheets. That’s WordPress plugin bloat — every plugin is loading on every page whether it’s used or not.

High impact · Quick win

Your homepage title says “Roofers Pana, IL” — but your H1 says Central Illinois and your service area covers Taylorville, Decatur, Springfield, Effingham. Anyone Googling “roofers in Decatur” sees the Pana label and scrolls past.

Want me to walk you through what I’d fix first?
Book 15-30 min →
What it’s costing you

Every homeowner who bounces is a quote you didn’t win.

A typical roofing job in central Illinois is five figures. A homepage that takes ten seconds to load on mobile isn’t a tech problem — it’s a lost quote. A homeowner Googling at 9pm taps your link, sees a blank screen, and the next contractor in the results gets the call. Every month the findings above go unfixed, that pipeline keeps leaking.

Our playbook for contractors

Here’s what we’d actually do.

No 90-day discovery, no “strategic alignment.” The same four-step build we’ve run for every contractor we’ve helped:

Fix the foundation

Cut load time, collapse the homepage to a single H1, and rewrite your LocalBusiness schema with real address, hours, rating, and service area. Google can’t rank a page it can’t read.

Lead capture that doesn’t leak

Quote forms that load fast, fire to email + SMS, and confirm visibly. Each service page gets its own form, its own meta, and proper Open Graph so shared estimates preview correctly. Same setup we built for CLCC Roofing in Jacksonville, IL.

Win “roofing in Pana” in search

Local SEO, a clean Google Business Profile with weekly photo uploads, and a tight set of service-area pages that don’t read like spam. Goal: top three in the map pack for your highest-intent keyword within 90 days. CLCC Roofing has been on this playbook for years — 25 years in business, 145+ five-star reviews, A+ BBB.

Reviews + a content engine you’ll use

Close-the-loop SMS to past customers right when the job wraps to compound your Google rating. One short monthly piece on the projects you actually did — the kind that catches “do I need a new roofing” searches before the homeowner calls anyone.

Same playbook, running today

CLCC Roofing — Jacksonville, Illinois.

Site rebuild, lead-capture forms, local SEO, and a Google Ads layer — all built and maintained by Elevated Ideas.

CLCC Roofing

Roofing contractor

Central Illinois roofing contractor serving Jacksonville, Springfield, and the surrounding region since 2000. We rebuilt clccroofing.com around emergency-repair and quote-request intent, wired up GBP and local SEO, and stood up Google Ads on the highest-intent keywords. 25+ years in business, 10,000+ completed projects, 145+ five-star reviews, A+ BBB, Owens Corning Preferred.

25yr
In business serving Central Illinois
145+
Five-star reviews · A+ BBB
Verified credentials
  • A+ BBB accredited
  • Owens Corning Preferred Contractor
  • 10,000+ completed projects
  • Active map-pack visibility in Jacksonville
  • Daily inbound quote-form leads
Bonus — want this on your site?

Try a live quote tool we built.

This is a working interactive estimate tool, modeled on what we built for CLCC Roofing. Prospects fill it out 24/7 and the lead lands in your CRM with everything they answered. Try it — we’d customize one for roofing on your site.

Already know what you need? Skip the estimate tool and book a free on-site inspection with exact pricing.
Skip the form & book a call →
Which service do you need?
Choose the trade for your project.
🏠Roofing
Siding
🌧️Gutters
🪟Windows
What type of project?
Select one to continue.
🔄Full Replacement
🏗️New Construction
🔨Repair
❓Not SureWe'll help you decide
How big is your home?
Approximate square footage.
🏠Under 1,000
🏡1,000 – 1,500
🏘️1,500 – 2,000
🏰2,000 – 2,500
🏛️2,500 – 3,000
🏗️3,000+
Approximate gutter length?
Total linear feet around your home.
📏Under 150 ft
📏150 – 200 ft
📏200 – 250 ft
📏250 – 300 ft
📏300+ ft
❓Not Sure
How many windows?
Count total windows to be replaced.
🪟1 – 5
🪟6 – 10
🪟11 – 15
🪟16 – 20
🪟21+
❓Not Sure
Roof complexity?
How steep or cut-up is your roof?
SimpleLow pitch
ModerateStandard pitch
ComplexSteep / Cut-up
What's your current siding?
Helps us estimate removal labor.
Vinyl
Wood / Cedar
Aluminum
Fiber Cement
Stucco / Brick
Not Sure
How many stories?
Height affects labor and safety requirements.
1️⃣1 Story
2️⃣2 Stories
3️⃣3+ Stories
How many stories?
Height affects labor and safety requirements.
1️⃣1 Story
2️⃣2 Stories
3️⃣3+ Stories
What's on your roof now?
Current roofing material.
3-Tab Shingle
Architectural
Metal
Tile / Slate
Not Sure
Your Estimated Pricing
Click any tier below to see what's included and schedule your free inspection.
The full picture

Your full digital audit.

Everything I checked — site speed, schema, GBP, social, reviews, ad presence. Yours to keep.

For the curious

The raw audit data we pulled from your site.

Verified live via DOM inspection on June 3, 2026.

MetricYour siteBest practice
Homepage load time~6 sec (cold)< 3 sec
External scripts37< 15
H1 tags on homepage11
LocalBusiness schema completenessOrganization + AboutPage (no LocalBusiness, no aggregateRating)10+ fields
Open Graph & Twitter cardsOG partial, Twitter Card just type tagBoth present
Mobile viewport setYesYes
Image alt-text coverage27 / 27 (100%)> 95%
Blog / fresh contentHas blog (last freshness not verified)Monthly or better
Who put this together

Ryan Mason — Founder, Elevated Ideas.

Ryan Mason, Founder of Elevated Ideas

I run Elevated Ideas — a Jacksonville, IL agency that rebuilds local-business websites end-to-end. Custom sites, local SEO, paid ads, lead-capture forms, and the kind of weight-loss work that fixes a site dragging itself down with plugin bloat.

Most of what we ship for contractors replaces SaaS templates that look fine but rank for nothing — ServiceTitan, HouseCallPro, JobNimbus, AccuLynx. CLCC Roofing right here in Jacksonville is the longest-running one — 25 years in business, 145+ five-star reviews, A+ BBB, Owens Corning Preferred, with their inbound quote forms running daily on a stack we built and maintain.

I wrote Likes to Leads so the playbook is available even when we never work together. Chapter 4 maps directly to what’s going on with your site. A copy is in the package this letter came with.

Before you book

Quick answers to what you’re probably wondering.

What’s the catch?
No catch. The audit is yours regardless of whether we ever work together. The 15-30 min call is just me walking you through what I’d fix first if you were a client — you can take that and run with it on your own.
How long does the call actually take?
Most run 15-30 minutes — hard stop at 30. I screen-share, walk through your site, point at things, and answer your questions. No deck, no pitch.
Will you try to sell me something?
Only if you ask. Most of these calls don’t end in a project — the prospect ends up fixing the obvious stuff themselves and we both walk away. If we end up being a fit, we’ll talk about scope. If not, no hard feelings.
What makes you different from other agencies?
Most agencies sell you a strategy deck before they’ve done any actual work on your business. We do the opposite — this page is the work. We audited your site, found specific issues, and put it all in front of you with no call required. If it’s useful, you know exactly how we operate. If it’s not, you’ve lost nothing.

Want to walk through this together?

15-30 minutes. I’ll answer questions about anything you saw above and tell you the one thing I’d do first if I were sitting in your chair.

Book a 15-30 min call
Or just text: 217-724-8153